We’re excited to share that BooXkeeping Franchise was recently highlighted on the popular Soul of Enterprise Podcast. Our CEO, Max Emma, joined hosts Ron & Ed to discuss our company’s origins, growth, and plans for the future.
BooXkeeping Franchise’s Feature on the Soul of Enterprise Podcast
The world of bookkeeping is ever-evolving, and no one knows this better than Max Emma, co-founder of BooXkeeping Franchise. Recently, Max graced the Soul of Enterprise Podcast, sharing the inspiring journey of BooXkeeping and its innovative strides in the industry.
Max Emma’s Origin and the History of BooXkeeping
Max’s story is nothing short of captivating. Hailing from the former Soviet Union, his journey to entrepreneurship has been marked by resilience and innovation. From his early days working with Qualcomm to navigating through the construction and landscaping sectors, Max’s diverse experiences have shaped his unique perspective on business.
However, it was the bookkeeping industry where Max truly found his calling. A few years ago, driven by a “crazy” idea and backed by his entrepreneurial spirit, Max transformed BooXkeeping into a franchisor. This decision was met with overwhelming positivity, especially from franchisors who appreciated BooXkeeping’s unique offerings. The company’s commitment to providing customers with a fixed price, a consistent team, and a dual-person approach to minimize errors sets it apart in the market.
One of the standout innovations of BooXkeeping was its early adoption of fixed-price billing. This model not only streamlined cash flow but also significantly reduced receivables, showcasing the company’s forward-thinking approach.
Embracing Technology and Expanding Horizons
With the rapid advancements in technology, Max observed a decrease in the time required for bookkeeping tasks. Instead of resisting this change, BooXkeeping embraced it, reflecting the savings in their pricing philosophy and passing on the benefits to their customers.
Before venturing into franchising, BooXkeeping’s primary revenue model was white-label bookkeeping for CPA firms. This strategy remains a significant part of the company’s revenue stream. When quizzed about the penetration pricing strategy by the podcast’s host, Ron, Max confirmed its tiered structure. Furthermore, from a technological standpoint, BooXkeeping’s support for platforms like Sage, Quickbooks, Xero, and Netsuite showcases its versatility.
Franchising and the Unique BooXkeeping Model
The core concept behind BooXkeeping is simple yet effective: allowing CPA firms to purchase the service and outsource their bookkeeping tasks. Although the franchising journey for BooXkeeping began in March of 2020, the global pandemic posed challenges, delaying its full-fledged launch by over a year.
An interesting tidbit shared by Max was that the very first customer of BooXkeeping Franchise was also its first employee. This full-circle moment truly embodies the essence of the company’s ethos. For those interested in joining the franchise, the fee stands at $29,995. However, existing bookkeeping firms can avail of a discounted rate of $19,995. Additionally, active military personnel, veterans, and first responders are eligible for a 30% discount.
Looking Ahead: The Future of Bookkeeping
Max’s vision for the future of the bookkeeping industry is clear: Outsourcing will continue to dominate. As businesses consistently require up-to-date financial data, the demand for efficient bookkeeping services will remain high. A testament to BooXkeeping Franchise’s effectiveness is its first customer, who multiplied her revenue sevenfold after joining. Instead of delving deep into accounting, she mastered the art of networking, sales, and effective communication.
Max’s contribution to the industry goes beyond BooXkeeping. He introduced Ron to the book “10x Is Easier Than 2x,” which offers profound insights into the world of entrepreneurship.
In conclusion, Max Emma’s appearance on the Soul of Enterprise Podcast was not just an informative session but also a celebration of BooXkeeping Franchise’s achievements. A big shoutout to Max for not only sponsoring the podcast but also for being an enlightening guest. For more information about BooXkeeping Franchise, click here.
