Every hero has an origin story.

I have to do certain things to keep the business running, but the infrastructure is already in place.

They have an accounting system and all of the technical tools that I need. There's a deep-dive training program, sales coaching, executive coaching and a lot of people I have access to. It's also a small enough company where I can have a direct impact on the culture and really fit in.

Why reinvent the wheel when the franchise has everything for us?

It has all the support that larger corporations offer as well, so that is what really intrigued me about it. It's about making something that lasts.

There are communities of people going through the same thing. You can collaborate on best practices and see what's already worked.

You understand process. You understand why structure exists. It's very unstructured when you go out completely solo. Coming from corporate America, I already had structure.

The support they're giving me and the presence they're giving me, it's the infrastructure I need.

People see you and they secretly Google you, and I didn't know that. So it went from, 'Hi, I'm Sofia Bongard, no one on the internet,' to 'This company has been there for years and they actually have some links to social media and stuff.'

BooXkeeping stood out because of its approach to accounting, making it cool again, and the incredible support the brand provides.

We saw the advantage of owning a franchise, an established brand, rather than starting something from scratch, and BooXkeeping felt like the perfect fit.

If I have a brand behind me, software, training, I can blow this out of the water.

I have the background, I've got the clients, and now I've got the brand behind me where I can actually start doing some people's bookkeeping regularly and be compensated for it.

BooXkeeping appealed to me because they've already built a business doing exactly what I would have done on my own.

It's a more modern, online platform where everything is cloud-based and accessible. This is an opportunity for businesses to cut down on waste, where they've had to pay for a full-time person just doing bookkeeping.

With a franchise, there's already a support system in place.

If you run into challenges, you can reach out to other franchisees who have faced similar situations and get valuable feedback. BooXkeeping doesn't make things complicated. Business owners need bookkeeping services, and our goal is to make it as easy as possible for them to get the help they need.

We saw a problem in our own firm that we didn't have a solution for. The more we talked to Max, the more we realized we had the support to address that issue.

We were particularly drawn to the people behind the brand.

Conversations with the founder, Max Emma, impressed us with their transparency and genuine passion for the business. The smaller size of BooXkeeping appealed to us as well, as it fosters a close-knit, family-oriented culture where franchisees have direct access to leadership. This level of personal attention is something we didn't encounter with larger, more established franchises, and it was a key factor in our decision.

When I found BooXkeeping, it just fit so well with my background. The more I looked into the business model, the more sense it made. Everything clicked.

With franchising, you get the coaching and training necessary to fill in those gaps, but you still have the freedom of running your own business.

There aren't a lot of competitors that do what BooXkeeping does, especially from a franchisee standpoint.

It just made sense. Rather than paying to take an accounting course that will prepare me to manage our bookkeeping, why not invest with BooXkeeping and both make money and help other business owners in similar situations while I learn for myself? I like the novelty of it, and the opportunity to strengthen my business while growing another is tough to beat.

I like that they are bringing personality into something that people typically think of as boring.

After meeting with the BooXkeeping corporate team, I was impressed by their offerings and felt a strong sense of community and family. BooXkeeping is all about growth, both personal and business. They encourage stepping out of your comfort zone, which I find very inspiring.

It was so relatable and I thought, 'It's really possible.'

Hearing Max's story, when he said that he started the business out of his garage, I wanted to learn more about that. If he and his business partner could grow the business on their own, we can grow the business with their support and knowledge.

I haven't even been in business for a year, and we're already doing well. I'm very happy.

One of the main reasons I decided to go with a franchise rather than another business is because we have a lot of support. We have our weekly meeting where the franchisor supports us and helps us to start and grow our businesses.

My passion for accounting and desire to leverage my extensive expertise led me to choose BooXkeeping.

Having worked in accounting/finance on Wall Street and for various corporations, I sought a way to apply my knowledge to benefit small and medium-sized businesses in my community. BooXkeeping offered me the perfect platform to do just that.